Branding & Package Design
CLIENT - Thrax
Logo
Thrax has been a loyal client of mine since their inception, and their brand has evolved alongside myself as a designer. Starting off as a strictly CBD only company, the business expanded as our state’s laws on recreational THC loosened.
The company now specializes in Delta-8 THC gummies, but has maintained a rotating catalog of quality THC and CBD products through the years, such as other edibles, tinctures, vapor cartridges, ointments, etc.
Package Designs
For a wide array of gummy flavors, consistency is the priority, but differentiating each flavor is just as important. Recurring design elements and consistent layouts maintain the products’ relation to one another, while color ways set them apart.
Promotional animation made in After Effects.
3-Panel Product Catalog
This is the inside of a 3-panel brochure designed as a product catalog for retailers. Design elements are carried over from the package designs to maintain consistency, but are now in black and white, allowing the product photos to pop.